Why did we decide to write our first course on “How to Write, Shoot, Edit & Share Videos for your Marketing?”  

The answer is pretty simple.  Professional video is pretty expensive — however, extremely beneficial.  A lot of business owners see the price of video production and immediately dismiss it — completely ignoring how effective it can be for their business.

In addition, every single one of us has the means to create effective video content with the device that is in our pocket right now.  By now, we all know the statistics that video marketing far outweighs plain text and graphics — but still, tons of business owners drag their feet when it comes to creating video content for their marketing.

IN-HOUSE TRAINING

For over a decade now, we’ve been producing professional video content for small businesses.  During this time we’ve also been hired to train marketing teams and employees how to create effective videos.  Most of those companies had us come in and teach the basics of how to produce a video in a four-hour training session.  By the end of the session, our students were able to film and edit a quick video for social sharing on their own.  

Once we knew it would work, we decided that we’d not only teach people how to film a video, but we’d focus on how to write and plan a video.  You’ve never watched a video just for its quality, right? You usually watch it because of its content. So we took our 4-hour, in-person video training outline, and wrote an entire course on how to write, shoot, edit, and share videos for your marketing.

We want everyone to be able to use video to help their business grow.  Why? Because we know how valuable it will be for you. There are numerous applications [testimonials, sales, promotions, training, reviews, etc] for video, and most importantly, it allows you to engage with your audience in a way that other media can’t.

CASE STUDY 1

During our Beta-Test group for the course, we sent the course to a friend of ours who is the head of marketing at her company.  Since her company was trying to incorporate more video content into their marketing plans, she asked if she could share the course with her team members, to see if they could learn exactly what they needed in order to make quality video content for the company on their own.  

After taking the course this is what one of her team members had to say.

“This course covers most, if not all, of the information I spent weeks going over in college classes that were very expensive. Pair this material with some practice making your own videos and you will have a recipe for success. – Liam M.”

Just a week after finishing the course, her team member Liam was able to create and fully produce a Team Member Spotlight video with interviews, B-roll, and basic animation that they were able to share socially and on their website blog!

Now the team can produce their own in-house videos for their daily social sharing and they’re seeing their social post engagement grow.  In addition, their C-Suite is very excited to jump into regular video production both in-house and professionally produced. That’s a Win-Win.

CASE STUDY 2

Another member of our Beta-Test group is a self-employed business owner who provides IT consulting for local businesses.  He took the course thinking that he could use it to help train his internal team and save himself some time repeating certain processes over and over.  While taking the course, a client of his needed to know how to set something up on their computer for a new employee. Rather than packing up and heading to their office, he decided to give video content a try!  Using what he learned in this course, he recorded his screen and walked the client through each step of the process and sent it over via email. The client was instantly able to see how to do the process on their own and now will always have that video as a reference when this particular need arises again.  This saves the business owner time and it saves their client money. Another Win-Win!

WHO IS THIS FOR?

Whether you are a self-employed business owner, a small business owner, or you’re in charge of a marketing department — you will benefit from this course.

We’ve broken our entire creative process apart into bite-sized pieces so that you can learn how to come up with ideas and organize your script and plans, all the way to how to edit and upload your video to different sharing platforms.

Here’s what you’ll learn:

• How to come up with good ideas for video content
• How to write a script
• How to plan your shoot
• What gear you need to be successful
• How to get good shots
• How to load and organize your footage
• How to edit your story
• How to prep your video for sharing

WHAT ARE THE DETAILS?

This course is entirely self-paced, meaning you can go through it as quickly or slowly as you would like.  Once you purchase the course, you will always have access to it, so you are free to take your time with the material and come back to it for reference at any time.

This course is filled with video explanations, written lessons, PDF downloadable worksheets, helpful visuals, and sample videos that peel back the curtain on every step of the video-making process.  By the time you finish the course, you won’t only have learned how to make a video for your marketing, you will have already made your first video!  This is why throughout the course we created DO IT assignments that walk you through each step of the video-making process with examples, visuals, and hands-on worksheets.

HOW DO I GET STARTED?

Our course, “How to Write, Shoot, Edit, and Share Video Content for your Marketing” is available on our website at www.LearnIt-DoIt.com/courses for $499.  This price includes forever-access to the course, and a 20-minute, ideas consult call with us, where we can help you generate video content ideas for your specific business to help you get started on your video making journey!

The post Enhance Your Brand’s Visibility with Video appeared first on Learn It - Do It.

Did you know that:

• 72% of people would rather use video to learn about a product or service, compared to text
• Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format

Video can help you connect, engage, entertain, and inform. It can help you save time, make more money, connect with your audience, and engage your clients. Over the last 10 years, video content has become more and more popular and accessible, but often times we find that people struggle to come up with ways that video could help their business.

Have no fear, Learn It – Do It is here…okay, sorry for the cheese. But honestly, we are totally here to help you come up with ways to use video in order to help you and your business succeed. Below we’ve outlined 6 ways that video can help your business that we know you’ll love.

1. Provide Training for Your Team

Using videos for training can be incredibly effective and convenient. Video is GREAT for training because it showcases a clear visual, as well as a verbal explanation that makes learning easier and faster. If you have a training process that you’ve had to repeat more than once, think about ways you could make that a video and save yourself time, energy, and money!  

Recently, we’ve even utilized videos for small training purposes. Have you ever tried to explain something to a subcontractor or employee and thought “It’d be quicker to do this myself than to explain it?” This is a common problem for small business owners, but missing the opportunity to make this training process replicable and passive is a HUGE mistake. When we find ourselves in this position, we pull out our cameras or screen-capture program and rather than just doing the work, we record ourselves doing it and explaining the process. By the time we’ve completed the task, we already have a “HOW TO” training video ready to go for the next time this task is needed.

Think of all the time you’d save yourself (not to mention the more money you’d make if you weren’t wasting your valuable time repeating yourself) if you leveraged video to train your team!  

2.  Promote Your Products/Service/Events

This one certainly seems obvious, but definitely should not be overlooked. When you consider that videos increase people’s understanding of your product/service by 74% and adding a video to your landing page can increase conversions by 80%, there is NO reason to not have video content about your products and services.

Think about the details of your products and services. Outline why your products/services are special and create a short video showcasing each of them. Remember to focus on the features and benefits your products/services offer to your clients. This will make your potential customers more comfortable with your offerings, improve their trust in your company, and give them enough information to make a more confident buying decision.

3.  Educate Your Audience

In addition to giving your audience information about your products/services, you can provide them valuable education related to your industry to help build credibility and trust. For example, if you offer plumbing services, you might showcase an educational video on how to spot a problem with your toilet or a photographer might offer a video about how to choose the right outfits for your family photo session. This educational content will provide value to your potential clients and build trust with you and your company.  Think of ways you can showcase yourself as an expert in your industry and create video content that features your knowledge in an accessible way.

4.  Improve Client Process/Experience

This is one of my FAVORITE ways to utilize video. Your client experience and process are so important, and video can better prepare your clients and potential clients for a smooth and pleasurable transaction with you. As a business owner, it’s easy to think that everyone knows what to expect when they hire you, but the truth is, few people do.  

If you can create a video on what your process is, your potential clients will be more comfortable with you and more likely to hire you. Think about your client process or the process you follow when completing your product/service and make a video to explain that to your client. Go through each step and show what you’re talking about, so your client knows what it’s like to work with you. This will create a better experience for your client and build more trust with your potential customers.

If you want more information on how to improve your client process, check out our previous blog post here:

In addition to showcasing your process, you could also use video to prepare your clients. As a photographer, you could make a video to walk your clients through the sales process or select their photos from the session. If you work in the trades, you could create a video to prepare your clients for the day of the service; showing them how to ready their home and what will happen throughout the day.

Think of the processes you employ in your company and create videos to share this information with your customers and potential clients.

5.  Introduce Yourself! Connect with Your Audience on a Personal Level

You can’t be everywhere at once, but being on video camera is the next best thing to seeing someone in person. Create a video that introduces you and your company to your audience so they can get to know you, see your personality, hear your story, and learn more about why YOU are the right person and company for them.  

People want to do business with real people. Not a logo. Not a voice recording on an answering machine. Not an automated robot response in a chat window. A real person. Create a video that showcases who you are and why you are passionate about what you do for your customers. This is an incredibly powerful way to connect with your audience and stand out above your competitors. After all, no one can be you better than YOU!

6.  Client Testimonials

Lastly, but certainly not the least important: video client testimonials. Capturing a happy customer on camera is going to say SO MUCH MORE than any bit of text you could say about your product/service/company. We like to send out digital questionnaires to our clients to get their feedback and then select the best ones to reach out to and ask if we can grab a video testimonial from them. Most people, especially a happy customer who loves you and what you did for them, are more than happy to share their story and help you by recording a testimonial. You can either ask your client to film a testimonial and send it to you, or you can ask them to come to you (or you could go to them) and film the testimonial for them. This always works best if you make it super convenient for the client, and take the heavy lifting off their shoulders.  Sending a questionnaire beforehand helps them plan what they are going to say/what you are hoping they can help you convey.  

Bonus Application: If you plan on making this a part of your marketing strategy, you could always make a “HOW TO” video for your clients on how to make their own Testimonial videos for you! Oh yeah! Already applying two of these ideas <high fives>!!!!

So there you have it! There are many more ways you can use video to improve your business, make more money and save time, but these are a few to get you started. If you start implementing video content into your business we’re sure you’ll see a difference in your audience engagement, client experience, and bottom-line.

Now that you have some ideas on how video can help your business, it’s time to TAKE ACTION! Video doesn’t have to be expensive or daunting. In fact, you probably already have everything you need to make great video content for your business, you just don’t know where to begin. If you’re looking for a step-by-step guide to making your own video content, check out our comprehensive, self-paced online course “How to Write, Shoot, Edit & Share Video Content for your Marketing” and take your business to the next level!

What are other ways you’ve considered using video for your business? Stuck on ways videos could help your specific business? Drop us a comment below and let’s see what we can come up with together!

The post 6 Ways Video Content Can Help Your Business appeared first on Learn It - Do It.