In this podcast episode, we break down the phrase “fake it ‘till you make it” and talk about the practical uses and the impractical side effects.

Our three main problems with the idea of “faking it till we make it.” 

1. It never ends because there is no quantifiable “making it” period. How do you know when you’ve made it?
2. It breeds the foundation for the Imposter Syndrome. Even if you’ve gained experience, this way of thinking will knock you down into believing that you’re not supposed to be here or that you’re no good at this.  
3. It doesn’t allow you to learn and grow, because you avoid vulnerability.  

We talk about the psychology of what happens to your long-term confidence and growth and what you can do to maintain a healthy confidence level.

“Faking it” breeds a long-term identity crisis. You become obsessed with your external image and you end up putting yourself in a lot of stressful situations.     

We share stories of things that we experienced when we launched a photo portrait studio in 2013 and how “faking it till we made it” affected our business starting out and as we grew.

The Next 3 Steps to keep “fake it until you make it” in check

1. Set a goal for when you’ve “made it”. It can be a monetary amount, a certain number of clients, your number of products sold, or even a time frame. It’s entirely up to you and your business goals. But the point is to set a tangible goal and allow yourself to say you’ve “made it” and can stop “faking it”.
2. Take daily action towards “making it”.  Stop spending time, money, and energy projecting that you’ve made it and just focus on actually doing the things that put you on course to your success.
3. Find other ways to build confidence. You can do things like taking courses, networking with peers, and getting client reviews.

Host Bio –  Rhi and Pete [Rhi-Pete – now you’ll remember] are a wife and husband team who have been in business together for over a decade.  They run a creative media agency [Do Something Different Media] that provides strategy and consulting, video production, website development, photography, graphic design, and content writing for small businesses.  

Recommended Resources

Leave a voicemail for an upcoming podcast: www.learnit-doit.com/podcast

The post The Problem With “Fake It Until You Make It” appeared first on Learn It - Do It.

Episode Summary 

Brand value is a very important thing to understand, especially when you’re a SEBO who is on your own. 

It’s also very important to the business owner who is looking to revamp themselves due to inefficiencies in their pricing, marketing, and overall brand image.

We assume that you’re awesome at what you do.  There’s a ton of people who are really awesome at a lot of stuff. But what’s going to get you into the conversation with bigger markets, clients, affiliates and frankly more overall business — is how legitimate people feel you are — based on your branded marketing materials.

You’ve been there.  Someone refers you the name of a company for a cleaning service and you immediately google them.  First, I check their website to see if they’re “legit”…and that’s the key thing. We’re all looking for legitimacy.

Then, I might head to see if they’re active on social, check online reviews and etc. 

Have you ever looked up a business and found they had no logo? Or their logo looks like your nephew made it?  When you see a low-quality brand it tells you that the business didn’t invest a lot of money into the way they look.  And if a company doesn’t care enough about how they look to invest in it…I assume they aren’t a very profitable business…which probably means they aren’t very good.

Think of it like hiring a new employee.  Potential Employee A sends in a typed resume with a nice photo of themselves and a portfolio of their work.  They show up to the interview dressed professionally and present themselves well. Potential Employee B scribbled their past experience on a napkin and shows up in pajamas.  They could both be equally qualified and skilled, but there is no doubt one of them has a higher perceived value and THAT person is getting the job.

Is your business wearing pajamas?

Perception is everything!

Quick-Wins

• How would a stranger value your brand? Audit your brand and see where you can find any deficiencies. 

Host Bio –  Rhi and Pete [Rhi-Pete – now you’ll remember] are a wife and husband team who have been in business together for over a decade.  They run a creative media agency [Do Something Different Media] that provides strategy and consulting, video production, website development, photography, graphic design, and content writing for small businesses.

The post Quick-Win Episode 5: What Is Brand Value? & Why Do I Care? appeared first on Learn It - Do It.

In episode five, we tackle the challenge of how to stand out in a saturated market.  The issue begins to arise when we spend too much time paying attention to what our competition is doing and not enough time focusing on ourselves and our unique differentiators.  Although you may offer the same products or services as other businesses, you can stand apart based on your own unique qualities, experiences, and expertise. As you’ll hear in this episode, Dawn is an experienced Realtor who is looking to provide value to people who are just beginning their house buying journey so that she can cement herself as the local trusted expert who is dedicated to providing a top-quality service.

Guest Bio – [From her website] “I have had the privilege of assisting people in buying and selling homes for over 14 years. As a dedicated mother, wife, daughter, and friend, I have learned that multitasking, balance, and negotiation keep me at the top of my game in all aspects of my life. I have built my business on trust, integrity, and always putting my clients’ interests first. From first time buyers to downsizing sellers, I am always working hard to make their dreams come true.”

Host Bio –  Rhi and Pete [Rhi-Pete – now you’ll remember] are a wife and husband team who have been in business together for over a decade.  They run a creative media agency [Do Something Different Media] that provides strategy and consulting, video production, website development, photography, graphic design, and content writing for small businesses.  

Episode 5 Summary

• Understanding triggers that will make you more memorable 
• Brainstorming your service differentiators
• Niching down your audience 
• Breaking down audience buying habits
• How to use your experience to your advantage
• How to use Facetime or video for client communication
• Brainstorming custom content
• Using Meet Up to create in-person groups
• Breaking down your ideal client experience
• Using stories and visual descriptions to make yourself more memorable
• Developing your brand voice and branding yourself 

The Challenge & The Next 3 Steps

Dawn does a great job providing top-notch service to her clients, but she’s looking for ways to connect to buyers earlier in the buying process so that she can provide education and insight to her clients earlier on to ensure a more successful process. 

1. Use video to send responses to digital messages from potential new clients so that you can stand out among all other agents.
2. Niche down your audience and outline where they spend time digitally and physically
   1. Be as precise and specific as possible
   2. Outline a few profiles so that your messaging can speak specifically to them
   3. What experiences have you had that make you unique and different and how can you use that to relate to a niche audience?
3. Create a content strategy to get people into your sales funnel much earlier
   1. Write out your content for the month at one time so you don’t get burnt out
   2. Use messaging and topics that your niche markets would be interested in

Recommended Resources 

Dawn at Coldwell Banker Classic Realty

Dawn on Zillow

Pat Flynn – Smart Passive Income

MeetUp.com

The post Episode 5 – How to Stand Out From Your Competition & Show Your Value appeared first on Learn It - Do It.

Let’s Define Social Media

By now most of us are accustomed to using social media (at least personally) and we know that it seems important to be on there in some capacity.  We see it everywhere, we hear about it, read about it, and we certainly know that it’s here to stay, but almost all of us have zero ideas on what to do or even where to start.  

These are all frequent questions that we are asked during consulting meetings:

• Should I get a Facebook Page? 
• What about Twitter? 
• How do I get immediate business from Instagram? 
• I set up some accounts but that’s basically it. Now what? 
• Should I have a Linkedin because it’s about business?

Before we get into any of this, I want you to understand a realistic perspective that you should have about social media and what it can do for you as a self-employed business owner. 

What Social Media is.

It’s a tool that is used to engage with people. 

That’s it. Think of this as a tool and only a tool. 

It creates top of mind awareness among your customer base.  

Word of mouth referrals happen because of top of mind awareness.  When the timing is right for someone to need your product or service, they will probably talk to someone about how they are looking for “X Product/Service.”  Your followers will be more likely to refer you and your business because they are seeing your regularly posted content, which allows them to recall who you are, what you offer, and why you’d be a good solution for their friend in need.  It’s all about “Top of Mind Awareness.” If you and your business are at the top of their mind, they are MUCH more likely to refer/hire you.

For Example – You own a chiropractic business.  Your patient Jody loves your service and follows you on your social accounts.  You post about your practice and general body health regularly. Jody has a friend Taryn who was mentioning over a luncheon that her sciatic nerve has been bothering her and she needs to find someone to do some bodywork on her.  Jody will most certainly recommend you and your services and she’ll remember to do so because you were at the top of her mind.

It is a resource of information for prospective customers. 

When people go to look up a company, brand, product or service they usually type it into google and look for RELEVANT and RECENT information.  This is incredibly important to understand. You’re creating your own database for your brand. You get the opportunity to educate your clients about who you are, why you do what you do, why they’d want to work with you, and what overall solutions you can provide them. People like to use social feeds to see how legitimate a brand seems before reaching out.

It creates a brand voice and a perceived brand value.

Your brand voice is what will turn casual followers into fans.  People want to be educated and entertained and you get to choose how you present yourself via your messaging.  Perceived brand value comes when people believe something is valuable based on the way that it’s presented and understood.  We all know that a pair of gas station sunglasses cost $5 and we’re totally okay with the fact that a pair of Rayban Sunglasses can cost upwards of $200.  That’s brand value and it begins when people assume value and are 100% excited to be a customer.

It helps create brand fans and convert them into customers.

This is your chance to build a relationship with your customers and fan base through conversations.  The more you engage with your audience, the more meaningful of a relationship you create with them. When your audience becomes champions for your brand, you’ll certainly begin to see a lot of word of mouth (WOM) referrals and repeat business.

What Social Media is not.

It is not a gauge of your success

Do not use followers or likes as a business thermometer. We’ve seen it hundreds of times where our clients will wonder what they’re doing wrong in their business because they’re not amassing followers like they thought they would.  The internet is a busy place and it takes a lot of time and money to grow a social account. On the plus side, there are a lot of people there too, so be sure to regularly post valuable content and you’ll start to see followers convert to customers over time.

It is not the be-all-end-all of your business

Do not put all of your stock into social platforms.  You do not own your accounts and you can’t control what happens to algorithm changes, ad revenues, etc. A lot of people think that likes, followers, fans, and re-tweets are a measure of success and that is simply not true.  So much of these “metrics” are meaningless and the statistics hold no weight for your business. It’s much better to have meaningful conversations with a smaller number of followers than to have an inflated following of random people with little to no engagement.

It is not an immediate ROI

It takes a lot, I mean A LOT, of time and energy to successfully build and run a social account.  It will be extremely beneficial and valuable to your business, but not immediately. Again, initially, we’re looking for the top of mind awareness among our followers and we’re posting as an informational resource for prospective followers to read up on you and your brand.

It’s not worth stressing or obsessing over

Just know that you should be posting regularly and don’t worry about likes, engagements, stats or metrics.  To be clear, we’re not looking to post our valued content into the void of the internet for no one to see it.  You should be posting once a day or once every other day in order to keep your brand current and relevant. Regardless, it’s important to not beat yourself up about a lack of engagement or viewership on what you post.  Just focus on the goals and keep sharing valuable content for those that do see it…it will all work itself out over time.

Mindset

We often lose sight of why we’re on these social platforms in the first place.  The endgame with social media is to create more customers. That’s it. 

The problem that arises is that our ego takes over and we begin to seek external validation.  While doing this we begin to compare ourselves to everyone else, and it’s really easy to fall into the trap of envy and comparison. Likes and follows are not a metric that should be driving your business strategy.  Genuine conversations in comments or groups, email subscribers, and direct messages are how you can get the most “ROI” from social platforms.  

Unless you are a 100% Social Media brand and putting in 100% effort daily, it’s not worth the constant let down, especially while you’re in grow-mode.

That said, it is extremely important to have a social media strategy.  If you do not plan your content, implement a content creation strategy and distribution workflow, you WILL get BURNT OUT VERY QUICKLY!  If you think that you just need to sit down each day and write a quick post, I’m here to tell you that it’s much harder and more time-consuming than that.  You should be able to write out a month’s worth of content in one writing session and then use a scheduler to ensure that you’re not chasing your tail each day trying to keep up with your daily posts.

Even if you don’t have many followers at the beginning, it’s easy to overlook the people who are constantly interacting with you.  Don’t write them off, they are actually the people that matter the most. Each person that is a fan of your business is connected to at least 200 people.  Just remember that there is value in each and every person who supports your business. Stop worrying about who isn’t there yet and nurture those who show support.

The moral of the story.

Understand that this is a long game of creating a brand voice, brand value, and loyal fans of your brand.  Having an active social media account does matter in today’s landscape, but it should supplement what you’re doing offline and you shouldn’t get caught up in chasing likes or getting let down when your accounts don’t grow as fast as you thought they would. Keep yourself focused on providing value and getting new customers, both online and offline, and you’ll begin to see your business grow to new heights.

The post As a Self-Employed Business Owner – What’s Your Social Media Mindset? appeared first on Learn It - Do It.

In episode three, we talk about how to organize and strategize your service offering to enhance your client experience with Donna Briggs, the owner of Harmony Massage.  It happens all too often that we get our businesses up and running by taking the path of least resistance and that isn’t always in the best interest of your client experience.  In many industries, service providers tend to use a cookie-cutter approach to their content and marketing, and in almost every case, it isn’t what’s best for your particular business and customer experience.  In this episode, we tackle how to educate your clients so that they know what you offer, why they’d want to work with you, and what’s in it for them.

Listen on iTunes

Listen on Spotify

Guest Bio – [From her website] “Owner of Harmony Massage, Donna Briggs, is an NCBTMB Board Certified massage therapist, licensed in the state of New Hampshire. Donna graduated from the Northeast Institute of Whole Health in 2010 and has since acquired extensive experience in therapeutic massage, to include Lymphatic Drainage Massage, Sports Massage, and Cupping Therapy. Donna is also certified in Thai Bodywork and The Auth Method of Deep Tissue Massage. She is skilled at providing massage to enhance wellness, reduce stress, assist in rehabilitation efforts and deliver therapeutic touch; providing balance and harmony for each client.  In her time off, Donna enjoys kayaking, road cycling, and training in Muay Thai.”

Host Bio –  Rhi and Pete [Rhi-Pete – now you’ll remember] are a wife and husband team who have been in business together for over a decade.  They run a creative media agency [Do Something Different Media] that provides strategy and consulting, video production, website development, photography, graphic design, and content writing for small businesses.

Episode 3 Summary

• Write to your audience just as you’d talk to them 1 on 1
• Focusing on the value of the transformation/solution
• Create client confidence
• Saving time, stress and energy with forms
• Using email to create educated clients
• Blogging: Storytelling vs cookie-cutter explanations
• Share testimonials and client case studies that people can relate to
• Share tips with your digital audience – just like you would in person
• Give your audience a quick win
• Create fans of your brand
• Remember your brand voice needs to be genuinely you
• Set proper expectations with your marketing and brand

The Challenge & The Next 3 Steps

Donna does a great job providing top-notch service and being the trusted advisor for her clients, but she realizes that her current service offering is creating a roadblock that leads to client confusion — which then leads to Donna spending more time and energy explaining her different services.  In order to help her solve this roadblock, we created these next 3 steps to help her create a better client experience.

1. Audit your service descriptions and re-write them for your specific clients or customers.  Ask yourself questions like: 
   1. Who is the specific person that this service is for?
   2. What are they feeling physically and emotionally?
   3. What transformation will they go through or what solution with they find?
   4. Add photos or videos to help show what to expect.
2. Use forms and questionnaires to help save you time and energy.
3. Write blogs that describe your services 
   1. Use stories to engage the reader and speak to them like you would one on one.
   2. Make an ongoing list of topics and batch writing your blogs for each month so that you’re always playing from ahead.

Recommended Resources

Harmony Massage 

Typeform – for forms and questionnaires

The post Episode 3 – Organizing Your Services to Enhance Your Client Experience appeared first on Learn It - Do It.

Learning how to control your schedule is crucial to being in business for yourself.  Without setting proper processes, boundaries, and expectations, you’ll soon find yourself running in circles and spending most of your day in between productive activities, rather than getting things done and feeling accomplished. This is a lesson we learned (the hard way) when we were running our measuring business.

How We Learned This Lesson The Hard Way

As we described in Episode 0 – Who are Rhi & Pete and What’s this Podcast All About? we started a side business doing carpet estimates for multiple carpet installers who were contracted with a box home improvement store while we were in college.

Every week, we’d be sent the contact information for 20-40 people in the New Hampshire and Northern Massachusetts areas that we had to schedule appointments with for that week.  Our territory included 9 stores that spanned 86 miles at their furthest points. In order to effectively schedule ourselves, we had to account for: 

• The location of the home we were measuring
• Any traffic or construction we might encounter on the way
• What we had to measure and how long that might take 
• Hoping the people we were meeting weren’t running late or not showing up
• Using map books, printed directions and old school GPS devices without real-time traffic updates.  

Needless to say, scheduling all these appointments was quite the cumbersome task.

When we first started, we would simply call each person in our pile of paperwork and ask them when they were available, and put them in our calendar.  We’d write down the list of appointments we’d scheduled in order, print out directions from the internet, hop in the car and hope for the best.

Before long we realized there had to be a better way.  We’d run into traffic, no-shows, incorrect directions, and endless days full of stress, running late, and rescheduling.  Our days were long, stressful, and inefficient and we realized that it was costing us time and money. It was pretty agonizing at first…what had we gotten ourselves into?!

So how did we attempt to fix this problem?  Well, we started by sitting down and outlining all the places where we were running into issues.

Once we outlined our major issues, we decided that if we could improve our ability to estimate how long tasks actually took and improve our customer process, we could get more estimates done in less time, and create days with less stress and more productivity. 

Sound like a dream come true?  Well, it certainly was for us! We went from barely getting 25 estimates done in a week to easily scheduling 50 estimates and working fewer hours…this was like doubling our income without increasing the number of hours we were working!!  It was all about efficiency.

So, let’s take a look at how this could be applied to your business to save you time, decrease your stress, and increase your productivity (and hopefully increase the amount of money you’re making)!

How We Solved This Problem

1. The first thing you need to do [and as we did in our situation] is to define the problematic areas of your scheduling process.

Take a hard look at what processes or routines (if any) you use to schedule yourself.  

• Is it first come first serve for your time slots?  
• Do have dedicated days for certain clients, geographic areas, meetings, or work? 
• How do your personal obligations fit into this schedule? 
• Are there certain tasks or obligations that keep being bumped for “things that come up?”

Consider your answers to all of these questions and try to pinpoint the places that are creating the logjam and stress for you.

For our measuring business we uncovered that our biggest roadblocks were:

1. We were constantly underestimating the amount of time it took to complete a measurement, travel between point A and B, and stop for lunch/gas, etc.
2. We were assuming that every appointment we made was going to be kept by the customer without any sort of reminder process.
3. We were letting each customer set the day and time when we would come to them, rather than being more efficient and scheduling similar locations in the same time window (kind of like batching our stops together based on location).

2. Second, we brainstormed solutions for each of our roadblocks.  

Problem 1: We realized that it was extremely important for us to be realistic about estimating the amount of time we needed to do our jobs correctly.  In order to do this, we recorded the time each task took us for two weeks of measuring (because each job and destination was different every time) and we used the averages to help us schedule and plan.  This is what we came up with: 

Time spent measuring

• Single Room: 10 minutes
• ½ house: 25 minutes
• Whole House: 45 minutes

Driving Times

We used MapQuest at the time and just added a 15-minute buffer for each stop.  This gave us time to get gas, eat and helped with any traffic we encountered.

2 Hour Window

We gave our customers a 2-hour window on when to expect us.

Having these numbers allowed us to use a formula for scheduling. We’d just plug the numbers in and know exactly how much time we needed and it saved us from guessing or trying to figure it out every single time.

Problem 2: We encountered a lot of no-shows.  Most of the time people just forgot because they too, are bad at making or keeping a schedule.  So to fix this issue, we told each customer that we’d call when we were about 15 minutes away and we made sure to get the phone number of the person that we’d be meeting.  This is twofold — first, a lot of people were meeting us and this 15-minute heads up ensured that they’d have time to still get there if they forgot; second, we weren’t always meeting with the person who we originally scheduled the appointment with.

Problem 3: We’d just start calling the customers as the jobs came in and asked when they’d like us to come. This made for total chaos in our schedule and made for very long and stressful days.  To solve this issue, we batched together when we made our phone calls. We decided since the store’s policy is to call the customers within 48 hours of receiving their paperwork that we’d wait until multiple jobs came in so we could organize them by geographic location, map out our ideal itinerary and begin making calls.  

We also decided that we were going to give the customer two options for the appointment (ie. We’ll be in the area on Monday morning or Wednesday afternoon, do either of those times work for you?).  The majority of the time those time slots did work and that’s the moment when we started making our schedule on our own terms.

Realizing that our clients don’t know our schedule and don’t assume we are always available for them was a big lesson.  We always felt like we needed to accomodate them in order to provide an awesome service, but the truth is, the more efficient we are the better service we can provide.  It’s also so much easier for our clients to choose between two options than to review their entire schedule and toss out their own ideas. We assume that their suggestions are convenient for them, but sometimes they are just as random as you allow your schedule to be when you don’t control it.  Giving a few options shows that you are organized, efficient with your time, and accommodating because you are giving them options.

Improve your process to get more done

Lastly, think about ways in which you can improve your process to control your schedule more.  For us, it meant letting our customers know the window during which we would arrive, and telling them we would call them when we were on our way to their location with an exact time.  It didn’t really take extra time on our end because we were already in the car. What it did do though, is allow some flexibility for us if there was traffic or other unforeseen reasons why our day was running a bit off schedule.  It also meant that our customers knew exactly what to expect, knew that we valued their time, and made our “no show” ratio almost zero!  

Now, if you’re schedule meetings with your clients, no-shows may not be a big issue for you.  But I am sure we have all had meetings cancel last minute, or arrived at a location to find that our client was running behind or no longer had as much time to meet with us as we or they had planned.  This can really mess with your schedule and efficiency. Think about simple ways you can improve or add to your client process in order to improve your efficiency and I am sure you won’t regret it!

Let’s do this!

Now that we’ve outlined a few ways you can audit and improve your processes, habits, and management of your schedule, it’s time to put it into practice.  Take a few of these tips and start implementing them in your business and see how you can start to be more efficient, avoid unnecessary stress, and take control of your schedule!!  

Have you tried any of these methods before?  Have other ideas you want to share? We want to hear what works and doesn’t work for you!  Comment below to share the scheduling challenges or successes you’ve experienced.

The post How to Control your Schedule and Accomplish More Each Week appeared first on Learn It - Do It.