• Home
  • Courses
  • Blog
  • Podcast
  • About
  • Contact
  • Home
  • Courses
  • Blog
  • Podcast
  • About
  • Contact

Quick-Win Episode 5: What Is Brand Value? & Why Do I Care?

  • Posted by Peter McHugh
  • On March 4, 2020

Episode Summary 

Brand value is a very important thing to understand, especially when you’re a SEBO who is on your own. 

It’s also very important to the business owner who is looking to revamp themselves due to inefficiencies in their pricing, marketing, and overall brand image.

We assume that you’re awesome at what you do.  There’s a ton of people who are really awesome at a lot of stuff. But what’s going to get you into the conversation with bigger markets, clients, affiliates and frankly more overall business — is how legitimate people feel you are — based on your branded marketing materials.

You’ve been there.  Someone refers you the name of a company for a cleaning service and you immediately google them.  First, I check their website to see if they’re “legit”…and that’s the key thing. We’re all looking for legitimacy.

Then, I might head to see if they’re active on social, check online reviews and etc. 

Have you ever looked up a business and found they had no logo? Or their logo looks like your nephew made it?  When you see a low-quality brand it tells you that the business didn’t invest a lot of money into the way they look.  And if a company doesn’t care enough about how they look to invest in it…I assume they aren’t a very profitable business…which probably means they aren’t very good.

Think of it like hiring a new employee.  Potential Employee A sends in a typed resume with a nice photo of themselves and a portfolio of their work.  They show up to the interview dressed professionally and present themselves well. Potential Employee B scribbled their past experience on a napkin and shows up in pajamas.  They could both be equally qualified and skilled, but there is no doubt one of them has a higher perceived value and THAT person is getting the job.

Is your business wearing pajamas?

Perception is everything!

Quick-Wins

  • How would a stranger value your brand? Audit your brand and see where you can find any deficiencies. 

Host Bio –  Rhi and Pete [Rhi-Pete – now you’ll remember] are a wife and husband team who have been in business together for over a decade.  They run a creative media agency [Do Something Different Media] that provides strategy and consulting, video production, website development, photography, graphic design, and content writing for small businesses.

 

0 Comments

Leave Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • How To Monetize A Blog
  • How To Be Confident in Your Pricing
  • The Problem With “Fake It Until You Make It”
  • The Easy Way To Make A Plan Work
  • How’s Your Relationship With Money?
Post Categories
  • Business Strategy
  • Content & Marketing
  • Freelance
  • Personal Development
  • Podcast
  • Small Business
  • Video
Tags
apple podcast be more productive blogger book review build your business business blog business coach business development business owner business podcast business strategy business tips content content creation content strategies creative entrepreneurs creatives digital marketing entrepreneur entrepreneurs freelance freelancer freelancers freelancing business learn it do it podcast marketing nh business personal development podcast podcasters self-employed self employed business owners small biz small business small businesses small business life small business matters small business owner small business owners small business tips social media solopreneur solopreneurs video content video production
Archives
  • May 2021
  • April 2021
  • March 2021
  • August 2020
  • July 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • January 2019

4 Ways To Use Your Phone To Be More Productive

Previous thumb

Batching Tasks To Save You Time & Energy

Next thumb
Scroll
What is Learn it – Do it?

Learn It – Do It offers online courses for creatives, businesses and service providers.

We are dedicated to helping the freelancers, entrepreneurs, solopreneurs, business owners and startups learn how to do the things that need to be done.

Recent Posts
  • How To Monetize A Blog
  • How To Be Confident in Your Pricing
  • The Problem With “Fake It Until You Make It”
  • The Easy Way To Make A Plan Work
  • How’s Your Relationship With Money?
Sign Up For Our Emails

Let’s Stay Connected!
Reach Out

[email protected]

@2019 Learn It - Do It by Do Something Different Media