business podcast Archives - Learn It - Do It

How To Monetize A Blog

Rhiannon McHugh — Wed, 12 May 2021 10:30:59 +0000

In today’s episode, we’re going to talk about how to monetize your online content.

Whether you have a blog, a website, or buzzing social accounts – how can you take your content and turn it into an income stream?

It starts by creating quality content that people are actively searching for
Cultivating an online audience is a lot of work. They say your first 1k followers will be the hardest to get
Once you have an active audience that looks to you for content, how do you begin to make money?

Voicemail:

“Hey! My name is Kyle, I have a blog FrenchieJourney.com, about French Bulldogs. We have about 113 blog posts up and our blog is making about $500-600/month on affiliate links, but I would love any thoughts from you guys on different ways we can further monetize the site and just take it to a whole other level!”

Let’s Take It To The Next Level

Kyle has already seen great success on his blog, so we’ll outline a few things Kyle is already doing well in case you aren’t at his level yet, and then build on that list with a few things you could do to take things up a notch!

Create Content People Are Looking For: This means researching keywords and search terms that are related to what you do or want to talk about. Then, strategically write about the things people are looking for. It’s all about strategy and planning.
Affiliate Links – These are custom links that you can use to generate a kickback from a purchase through a retailer like Amazon. You simply place your custom link to a particular product in your blog and when someone clicks on it and purchases the item you get a kickback for the sale.
Selling Ads – Once you have a certain amount of traffic heading to your website, you can qualify to feature ads on your website. Then you can make a small kickback on the ads that people click and purchase from. This could be done with programs like Google AdSense, etc.
Email Marketing and Lead Magnets – There is no better place to reach your audience than inside of their email inbox. You can gather email addresses by creating a value-packed download on your website and then email them about any other projects or opportunities you have.
Merchandise/Digital Products – You can branch out and design products that would interest your audience such as, calendars, mugs, t-shirts, etc. With Print-On-Demand options, this can be a no-cost way to generate some income.
Social Media & Collaborations – Utilize the networks within each social platform and join groups and “packs” to expand your reach and grow a larger audience.
YouTube Channel – Repurpose blog content in video format. Find your top-performing blogs and make them into videos.
Guest Spots on Podcasts – Like social media, connect with the movers and shakers in the niche space and look to discuss your most popular topics to generate interest and opportunities.

Next 3 Steps

There are lots of ways to monetize your online content with a little bit of strategy and a good amount of effort! If you have a blog or website with lots of valuable content and are looking to make some more money with it, here are a few key steps to take:

Review your numbers: See what your traffic looks like, the engagement you’re getting, and make sure you are strategically creating content based on what people are looking for
Link it Up: Start building your affiliate opportunities and adding affiliate links and possibly ads to your website to generate income
Reach Out: Connect with others in your field and start collaborating to cross-promote and build a community
Digitize & Repurpose: Create digital products and repurpose your content for other platforms like YouTube, TikTok, Facebook Groups, Email Marketing, etc.

Recommended Resources

Leave a voicemail for us: www.learnit-doit.com/podcast
Frenchie Journey

The post How To Monetize A Blog appeared first on Learn It - Do It.

How To Be Confident in Your Pricing

Rhiannon McHugh — Wed, 28 Apr 2021 10:30:38 +0000

In this episode, we dive into how to determine your pricing and the steps you can take to confidently sell your products/services for the pricing you desire.

First things first, pricing is UP TO YOU!

Pricing is an IMPORTANT topic when running your own business. The hard truth of it is: IT’S UP TO YOU! Right? There are some helpful formulas that might set you out on the right foot, but ultimately YOU get to choose what makes sense for you and your business and that’s what makes pricing so challenging.

We are super excited today, because not only is this a topic we’ve been wanting to tackle for a while, but we actually received a voicemail question specifically about this challenge!

It’s our first voicemail segment and we can’t wait. Since we can’t meet in person for our podcast these days, we’ve decided to start taking your questions as voicemails. That way we can still help you tackle those challenges you’re facing in your day-to-day business life. So let’s listen to our first voicemail message from Cyrinda….

Voicemail:

“My name is Cyrinda and I’ve been in business for about 3 years. I make handmade luxury, coconut soy wax candles as well as other organic body products. I’ve been doing a lot of custom projects lately where I’ll create signature scents for small businesses. I’ve been struggling with pricing and what I should be charging for these special, custom projects and also what I should charge for wholesale items, as well…”

Where do you start with pricing?

Local Competitors – Make sure they are actually competitors in the same market
How do you want to Position Yourself? Quality, Convenience, Price
Are you offering Quantity or Quality?

What do you base your pricing off of?

Hard Costs per product/service
Hard Costs of running your business
Your TIME
How much you need to make to stay in business vs How much you need to make to live a healthy lifestyle

Charge For Your Time

A huge mistake business owners make is not charging for their time. This happens because when we start out we often start with “sweat equity.” This is a great way to start your business without incurring a bunch of debt, however – it can’t last forever. You NEED to charge for your time because your time is valuable and you’ll never be able to grow without doing so. Plus, it’s too easy to start feeling run down and resent your own business if you aren’t getting paid for the time you put into it. It’s also pretty easy to charge TOO LITTLE when you don’t account for the time you spend.

Think about how much do you need to charge for your time so you can live your dream life, hire someone else, utilize software to make your job/life easier, etc.

Example: If you want to make $1000/week and only want to work 25 hours/week, then you need to charge at least $40/hour for your time.

Confidence In Selling Your Price

Once you have an idea of your costs, value, and time to figure out your price you’ll have more confidence in your pricing.

Do the work to decide your prices and make a price list/sheet for yourself
Possibly create packages
Stick to your pricing
Decide if and when you’ll offer discounts
Put it on someone else to make it less uncomfortable
Act like YOUR hourly rate is a hard cost – you wouldn’t mind paying someone else for their time, so treat your prices the same way
Start where you are comfortable and grow from there

Your Pricing Should Change Over Time

Start with introductory rates that help you build your confidence
Note that it’s an early rate when you start out so you can easily raise prices later and avoiding having that bite you in the butt
Change your pricing as you gain experience and confidence

The way I felt most comfortable raising my prices was:

Start by saying here is our “Introductory rate” so it’s clear this is special pricing for early customers
Give a heads up to existing clients that prices are changing and act now to save
Schedule a pricing review and plan to change pricing on an annual or bi-annual basis
Review your numbers regularly to make sure they are actually working for your business

Next 3 Steps:

Figure out your hard costs (both per products and as a business)
Determine your hourly rate and start charging for your time
Create a pricing sheet for yourself based on that info

STICK WITH IT! And feel confident in your sales pricing!

Recommended Resources

Leave a voicemail HERE
Learn more about Cyrinda’s Luxury Candles here: https://www.emandro.com/

The post How To Be Confident in Your Pricing appeared first on Learn It - Do It.

The Easy Way To Make A Plan Work

Rhiannon McHugh — Wed, 31 Mar 2021 10:45:57 +0000

In this episode, we’re talking about resolutions/goals, making a plan, and how to actually achieve those goals! We are well into the new year, and if you are like most people, those lofty goals you set up at the start of the new year have already fallen to the wayside. So let’s dive in, and see what you can do to create better goals and set out to actually achieve them!

Episode Summary

Most of us would love to make a plan to grow, both personally and professionally. But it’s easy to set goals that are too lofty, aren’t really actionable, or are inconsistent in nature. The best way to really achieve new heights is to set small, reasonable goals that you can easily insert into your everyday routine. Turn your goals into daily habits so they really stick and can help create long-lasting, sustainable change in your life.

Take action each day to reach your goal

Make a plan and commit to it
Break down your goal into specific, daily actions you can take
Insert your daily action/habit into your everyday routine

For example, if you want to exercise more, set a small goal to do 20 squats every day. Then tack those squats onto something you already do every day, like brushing your teeth. So now, when you brush your teeth, you’re reminded to do your 20 squats as soon as you finish – or if you’re super talented, simultaneously!

Think about Improving 1% Each Day…

Taking a few minutes each day is totally doable! Whether it’s reading for 5 minutes, taking a 10-minute walk, or doing 20 squats – set these actionable goals that are super-specific and schedule them into your day. These small steps will lead to more and more improvement.

If you can take your goals and turn them into habits, THAT is how you can really create CHANGE in your life. If you think about it, that is what these goals are for, right? We are trying to make a change – and long-lasting change, at that! The best way to create lasting change is by developing a habit, and small daily action is exactly how to get that done!

Lighting the Spark

While 20 squats a day may not get you in the best shape of your life, it’s all about LIGHTING THE SPARK! On days when you are super tired, 20 squats are so easy you’ll still get it done. But on days when you are super motivated and have the time, those 20 squats might turn into 10 push-ups, a short jog, jumping jacks, etc. What started as 20 squats each day has turned into a short exercise circuit that we do daily – all we needed was a spark, and daily action to create the habit!

The Next 3 Steps:

Commit to a small, consistent, daily action you can take. Make sure it’s something SO simple that it will only take you 5-10 minutes to complete. Just light that spark!
Schedule it – Set the same time every day to do that activity. Maybe it’s when you first wake up at 8:00 am or after you brush your teeth at night. Just pick the time or routine activity to attach it to, so you actually get it done.
Show up – Do it EVERY day! “Don’t break the streak!” should be a mantra! And if you do miss a day, it’s OK – life happens. But keep your commitment by following the rule of NEVER missing 2 days in a row.

Host Bio – Rhi and Pete [Rhi-Pete – now you’ll remember] are a wife and husband team who have been in business together for over a decade. They run a creative media agency [Do Something Different Media] that provides strategy and consulting, video production, website development, photography, graphic design, and content writing for small businesses.

Recommended Resources:

Headspace – Sign up for Headspace
Leave us a voicemail and be on an upcoming podcast – www.learnit-doit.com/podcast
The Book: Atomic Habits by James Clear

The post The Easy Way To Make A Plan Work appeared first on Learn It - Do It.

How’s Your Relationship With Money?

Rhiannon McHugh — Tue, 16 Mar 2021 00:54:54 +0000

In this episode, we take a real personal look at our relationship with money, how we can develop a positive relationship, and ultimately break through our current mental barriers.

We kick this episode off by unveiling the new basement studio that we built this winter.

Episode Summary

We tell our story of our own money journey and how we’ve come from a very disconnected and absent mindset when it came to our feelings and relationship with our bank accounts. Factors like upbringing, values, and personality play a huge role as to why you think, feel and talk about money in the way that you do.

Think of your relationship with money like you’re dating:

Are you communicating? i.e. Do you check in to know what’s happening and how each other is feeling?
Do you have a commitment to each other?
Do you appreciate each other?

Your mindset plays a huge role in how you will be able to grow to the point of financial success. You don’t need money before you make a plan for it.

Cut the ties between your identity and how much money you have:

Your amount of wealth does not change your identity, it changes your circumstances.
Your value as a person is not tied to the value of the dollars in your bank account

[From Jen Sincero’s Book] Write money a letter and make a money contract that you’re willing to commit to.

Build and hire a money support system – this is the foundation of your financial success:

Are you banking with a helpful partner? When is the last time you’ve talked to someone from your bank?
Do you have an accountant? It’s imperative to have someone that knows your business and can help lower your tax liability and guide you to take advantage of creative tax-savings.
Do you have a financial planner? They will set you up with a plan for saving, retirement, life insurance, investing, and a budget.
- This is something you should do before you even “have money”. Don’t wait for years thinking that you don’t make enough, put a plan into action now, even if it’s just a budget.
Do you have a lawyer? They will help you with setting up wills, trusts, buying property, etc.

Dissolve your money blocks:

Audit your beliefs and experience with money
- A good way to do this is to journal it out
Notice your daily money habits
- Are you emotionally buying things?
- Do you spend money as soon as it comes in?
Read or listen to books/podcasts about money
Say daily money affirmations
Decide to break up with and start a new relationship with money

The Next 3 Steps

Write a letter to money and air out all of your grievances. Get it on paper and let it go.
Find or develop a money affirmation or mantra that you can say out loud every morning.
Look at your current money support system and see what’s missing, or if you need to find people that are more in tune with your needs.

Recommended Resources

Leave a Voice Mail for the Podcast – www.learnit-doit.com

Rhi + Pete VLOG – www.rhiandpete.com

Jen Sincero – “You’re a Badass at Making Money”

The post How’s Your Relationship With Money? appeared first on Learn It - Do It.

Quick-Win Episode 8: Stop Talking About Yourself

Alessandra Kaminski — Wed, 12 Aug 2020 10:00:06 +0000

Episode Summary

When a potential client comes to your website, what do they see? Are you talking about you and all the things you know and offer? It’s so easy to talk about yourself too much. You feel the need to explain your services, your story, your background experience, etc.

But that’s not what people want to see or read when they land at your website or social media pages.

We get it, as a business you feel like it’s your job to talk about yourself so others understand your credentials and why you could be a great fit for them…but the harsh truth is – no one cares!

What’s more important is getting down to the nitty-gritty psychology of your client. Address The Pains That Your Audience Is Experiencing instead of defining yourself and your services. Meaning, talk about the problems your potential client is having and how YOU can SOLVE those problems for them. Get emotional.

Describe a transformation: the solution to their problem from their perspective. That’s where you want to spend 80% of your efforts in your marketing.

Think about yourself when you’re hiring someone or buying something.
What are your habits?
What are you looking for in your research?
- Immediate solutions, vetted opinions, testimony, brand value

Be a resource to nurture your audience. The only way to nurture a lead into a client is by engaging with them and providing value. You need to have something that your potential clients want. You might think that people want your product or service, but more often than not, what people really want is WHAT your product or service can provide them.

Landscaping Example:

People don’t wake up wanting to hire a landscaper, they wake up wanting a beautiful yard. Spend your time describing your client’s problem yard. Use your knowledge to become a trusted advisor on the topic of landscaping and how if they hire you they’ll spend more time with their family and less time mowing the lawn.

Wedding Example:

Brides don’t have the desire to hire a hairdresser, they just want to look good for the wedding.

This kind of thinking is really powerful because oftentimes your potential clients don’t even know to look for your services. They are just living their lives and find themselves needing a solution…market the SOLUTION, not a general list of what you offer.

So, think about the marketing and content you’ve been making and ask yourself…Am I just talking about myself here? If the answer is YES, it’s time to flip the script and re-work your marketing messaging.

These are the things you should be utilizing in your marketing to really connect and engage with your audience. Think of how you can provide value for your potential clients and speak to the things they care about – themselves.

We like to keep a Google Doc with these ideas on it so that whenever it’s time to write some marketing content, we can refer back and double-check that we aren’t just spending all our time talking about ourselves. Hopefully this is something that you can all start to implement in your own marketing to make it a little more effective and a lot more engaging for your audience!

Quick-Wins

Start by listing the BENEFITS your potential clients would enjoy if they hired you or bought your product/service.
List the CHALLENGES you help your clients solve.
Think of the PAIN that causes your potential clients to look for your service.
Think of what your potential clients might be SAYING or THINKING.

Recommended Resources

VIDEO: Why You Need A Brand Guide
BNI

The post Quick-Win Episode 8: Stop Talking About Yourself appeared first on Learn It - Do It.

Quick-Win Episode 7: Never Finish Your To-Do List

Alessandra Kaminski — Wed, 29 Jul 2020 10:00:37 +0000

Episode Summary

I know what you’re thinking; “Never finish your To-Do list is bad advice.” But hear us out! You always need to have something on your list to keep you moving forward. If you have completed everything on your list and have nothing left to do, this means you aren’t working towards anything.

In order to be successful in your business, it’s extremely important to eliminate stress, be efficient, and make sure you are always moving towards your goals. We’ve noticed that things that generate a lot of stress for self-employed business owners are often related to their To-Do lists.

Three common To DO list stressors business owners struggle with are:

Unrealistic To-Do lists
Not knowing what to do next
The “Getting Ahead” Myth

How to Overcome Stress from Unrealistic To-Do Lists

We’ve all been guilty of creating To-Do lists that go on forever and are impossible to complete. We think that writing everything down on an epic list is the perfect way to relieve the stress we have of keeping everything in our heads. The reality is, these impossible To-Do lists end up adding to our stress because they are impossible to complete! This means we end every day with a never-ending list of things we didn’t get done and it’s deflating.

The way to fix this problem is to focus on making different To-Do lists. Your Daily To-Do list should only include tasks that you can actually complete that day. Force yourself to really consider how long something will take you to complete and make sure you are breaking down your tasks into their smallest form so you can easily check things off as you go. It’s not helpful to have giant tasks on your To-Do list that require multiple steps. This means that as you complete each step you have nothing to check off so it never feels like you are making progress. This can lead to stress! After focusing on your daily To-Do lists, think about breaking things down into different categories and making different lists to work off of.

Tips on Making Different To-Do Lists:

Weekly Tasks

These are things that have to be done no matter what, like housekeeping. It’s not exciting but it’s got to be done.

Client Tasks

These will constantly change as weeks go by, but if you’ve got a good client workflow process and a project management system in place, it should be simple to manage.

Internal Business Tasks

Any time an idea pops into your head of something that you want to do or SHOULD do for your business, you need to write it down. Not on a sticky note, but in an organized place for your business tasks.

How to Overcome Stress from Not Knowing What to Do Next

When you don’t know what you should be doing for your business or your current clients/projects this can be really stressful. We use WRIKE to manage our projects and when we come up with things that need to be done, we create the task and keep it in a folder that we can pull from when we begin to make our next week’s agenda. Think of this as your “Backlog” that you can pull from whenever you aren’t sure what to do next or you have extra time. Believe me, when you properly plan a daily To-Do list, you’ll sometimes have “extra time” and this Backlog will come in really handy to keep things moving forward and avoid time-wasting.

If you have nothing on your list to do, it’s impossible to keep moving forward. For example, I like to always be reading a book so I keep a list of potential books that I can always pull from. A few months ago, I finished the book I was reading and realized that I didn’t have any more books on my Reading Wish List, and before I knew it an entire week had gone by without me reading!

How to Overcome Stress from The “Getting Ahead” Myth

I used to work tirelessly in my business to try and get EVERYTHING done so I could get ahead and relax. The reality is, it is impossible to “Get Ahead.” Think about it, if I ever actually finished EVERYTHING that needed to be done for our business, it would be the day we were no longer in business. Finishing your To-Do list means you are out of business.

There is always client work to do, bookkeeping, business development, organization, etc. If you actually finished everything, it would be because you had no work and no money coming in and effectively, NO BUSINESS.

Quick-Wins:

Organize your To-Do lists into different categories
Make realistic daily To-Do lists
Create a “Backlog” list with tasks you can pull from when needed
Forget about trying to get ahead and focus on always moving forward

Recommended Resources

Wrike Project Management

The post Quick-Win Episode 7: Never Finish Your To-Do List appeared first on Learn It - Do It.

Quick-Win Episode 6: Bad Days Are A Good Thing

Peter McHugh — Wed, 15 Jul 2020 10:00:10 +0000

Episode Summary

If something triggers you to get into a funk or in a bad emotional space this gives you the opportunity to do a little bit of investigative work.

Hit the pause button and pinpoint the root of these bad emotions or experiences.

We hear a lot about business owners carrying a lot of stress around. We get it, being a business owner is by no means a walk in the park and you’re going to have rough patches, but we’ve all got to realize that we’re not in business to cause ourselves stress.

Get to the core of the issue for any particular bad day.

Are your clients causing you stress? If so, what’s it about? A process that you control or something outside of your control.

Are you stressed that you don’t have enough time? Do a time audit, figure out what’s sucking away your day. Usually, it’s tied to a lot of inefficient processes that you can easily fix with a simple plan, automation or outsourcing.

Is money your main stress? If so, it’s going to be hard to become a successful business owner if you don’t have a good relationship with money. Figure out the root of this – is it confidence based? Is your pricing an issue? Do you not have enough clients?

Is it something going on personally? Or your lack of self-confidence? It’s easy to let your personal life bleed into your business when you are self-employed. Sometimes when you really look at it, it’s personal stress of bills or a lack of time to spend with your family, or maybe even a lack of support or self-confidence that it’s eating away at you. This is why personal development is so important for self-employed business owners like us…sometimes we are our own worst enemies!

Moral of the Story – Bad days put a magnifying glass on things that are inefficient and stress-inducing. Once you know the problem, you can work towards a solution.

Quick-Wins

Target the cause of your bad day. If you can do something about it, do it.
Implement changes to your workflow or processes if you’re seeing work or client related stress.
Always work on your personal development to stay balanced and level-headed.

Recommended Resources

Time Audit Worksheet

4 Ways to Use Your Phone to be More Productive Video

You’re A Badass At Making Money

The post Quick-Win Episode 6: Bad Days Are A Good Thing appeared first on Learn It - Do It.

Quick-Win Episode 4: Stop Working On The Weekend!

Alessandra Kaminski — Tue, 18 Feb 2020 18:29:20 +0000

Episode Summary

We hear it, I say it, and we all do it – but using personal time is not the way to “get ahead.”

First of all, getting ahead rarely leads to more free time or making more money and secondly, for most of you that terminology of “getting ahead” is hollow.

Unless you have a strict schedule of work – but most of us just flow with what’s happening.

*NOTE: If you work in certain industries, your business relies on the weekends, which is not what we are talking about. Maybe your “weekend” is Tuesday/Wednesday, but whatever it is TAKE IT OFF!

TAKE CONTROL OF YOUR SCHEDULE

If you find yourself working all the time it’s because YOU allow that to happen. You are always setting expectations for your clients. If you are always available, that’s what they’ll expect and then you always need to be available. If you set boundaries and tell your clients when they can contact you and when they can expect to hear from you, they’ll understand and expect that. The hard truth is, YOU are the one allowing your business to control your schedule and it doesn’t have to be that way.

YOU NEED TIME AWAY FROM YOUR BUSINESS

-You’ll have more energy

-You’ll come up with great ideas

-You’ll spend time recharging your personal life and friendships

-You’ll resent work-time less when you allow yourself free time

-You’ll remember WHY you work so much

YOUR GOAL SHOULD BE TO CREATE A BETTER LIFE

-The whole reason you’re in business is to live your life!

-Take yourself seriously → this shouldn’t be work vs. life…this is just one big life.

-Weekend work is usually due to an inefficient work week or procrastination, which leads to stress.

STOP ALL CLIENT OR TEAM CORRESPONDENCE DURING ALL NON-WORK HOURS

-We’ve all been guilty of it, but DON’T DO IT…otherwise, you’re self-sabotaging your time and setting the wrong expectations

Quick-Wins

Commit to giving yourself time off
Create boundaries for yourself and your clients
Don’t check emails on your weekend

Host Bio – Rhi and Pete [Rhi-Pete – now you’ll remember] are a wife and husband team who have been in business together for over a decade. They run a creative media agency [Do Something Different Media] that provides strategy and consulting, video production, website development, photography, graphic design, and content writing for small businesses.

Recommended Resources

-THINGS TO HELP: Set SLEEP mode on your phone, use a scheduler for email correspondence, don’t reply to things during non-work hours. Your dentist wouldn’t answer the phone at 8pm, neither should you!

The post Quick-Win Episode 4: Stop Working On The Weekend! appeared first on Learn It - Do It.

Quick-Win Episode 2: How to Handle Bad Clients

Alessandra Kaminski — Wed, 11 Dec 2019 11:00:28 +0000

It’s inevitable that you’re going to have to deal with a situation involving a difficult client. These situations are always challenging because of the magnitude of personal emotions that are inevitably involved. And you’ll find, too, that as your business grows you may find some difficult situations arise with past clients that you’ve outgrown. We talk about our experience handling these difficult situations and shed some light on what you can do to help yourself out when you feel stuck with a bad or wrong client.

Episode Summary

You can’t provide your best service when you’re working with the wrong people who are being difficult.
It’s okay to outgrow your clients, just remember that communication is key
A soft way to let people go is to raise your pricing.
Don’t get caught up in the emotion of handling the situation. Remember that this is a business decision and do what’s best for your business.
Being honest and open is always the best policy when dealing with difficult people.

Quick-Wins

Have an honest talk with your client and don’t let it linger. Write out what you need to say, be prepared and rip the band-aid. The sooner you do it, the sooner you can move on.
Give yourself permission to outgrow your clients or pivot your business. This is your business.
Utilize the idea of a third party. When it’s bigger than just you, your clients may take it more seriously because other people are involved in the process.
Avoid bad clients by creating an upfront process that will allow you to find out upfront if they’re not right for you.

The post Quick-Win Episode 2: How to Handle Bad Clients appeared first on Learn It - Do It.

Episode 6 – How To Make More Money: Bigger Clients or Increased Efficiency?

Alessandra Kaminski — Wed, 13 Nov 2019 11:08:13 +0000

In episode six, we tackle the challenge of growing your business. We all get to a point where we’re doing well, but we’re looking for ways to get to the next level. In most cases, we think that getting bigger clients is the only way to make more money but as we uncover in this episode, there are many ways to scale your profits with some minor changes to your process, procedures, and marketing. As you’ll hear in this episode, Steff and her husband Mike have been offering quality web development services for 7 years, but have been looking for ways to grow their business and make more money. We dive into developing ways for them to better showcase the services and value they provide their clients so that they can make more money and work with quality clients.

Guest Bio – [From her website] “We are a full-service web design & development company based in New Hampshire, serving all of the United States. We’re known for our fast turnaround, insightful expertise, and exceptional service. Our clients enjoy working one-on-one with a real person – no phone directories, and no lengthy lead times. We’re a developer owned small business, which means that we build and maintain higher quality products for our clients more timely than other web companies. We can also afford to go above and beyond for our clients without needing to nickel and dime.”

Episode 6 Summary

Improve the quality of your client not necessarily the size of your client
How to transition to new pricing with old clients
Clearing your business plate to make space for the clients you want
Defining your target audience and niching down
Thinking about how your ideal audience utilizes your products/services
Finding your own value and niching down your sales pitch
Refining your process to increase efficiencies leading to profits
How to create proposals that give you an option to make more money
Creating value-added services
Providing complete solutions will allow you to make more money
Creative ideas to maintain client relationships that lead to more work
Show that you are a valuable asset to your clients
How to price yourself and get through money blocks

The Challenge & The Next 3 Steps

Steff and Aurora Tech do a great job providing top-notch service to her clients, but she’s looking for ways to increase her income in order to grow the business in a way that stays consistent with her and her husband’s personal and business goals.

Audit your messaging so that you speak to the benefits that you provide. Speak about the process and experience and less about the technical aspects of web development.
Offer multiple options in your proposal process. Make your top option something that makes you uncomfortable because people will say yes and it’s the only way to gain confidence and grow.
Update your monthly maintenance process and mine your current clients for more business. Use your updates to cultivate your relationships with your client base.

Recommended Resources

Aurora Technologies, LLC

https://goauroratech.com/

The post Episode 6 – How To Make More Money: Bigger Clients or Increased Efficiency? appeared first on Learn It - Do It.