11Jun

6 Ways Video Content Can Help Your Business

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how-to videos, small business, testimonial videos, video content, video marketing, video production

These days video content is king. Everyday people consume inordinate amounts of video content, and not because it’s shiny and new, but because it’s engaging and effective. Did you know that: 72% of people would rather use video to learn about a product or service, compared to text Viewers are 95% more likely to remember […]

29May

Why Does the Client Experience Matter?: Create Happy Customers and Reduce Stress

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business strategy, client experience, manchester nh, nh small business, small business

As a small business owner or solopreneur, it is extremely important to immediately adopt the concept of providing an awesome client experience. The reasons are numerous and the results are staggering. Think about yourself as a consumer. Put yourself in a situation where you hired a company for a product or service. Looking at it […]

22May

How to Start and Structure Your Freelancing Business

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freelancer, freelancing business, small business

Have you ever thought about using your skills to make extra money? Have you offered your skills to friends and family to help them with a creative or business project? As a freelancer, you can utilize your skill set to earn extra money, and if you’re really serious, you can turn it into your full-time […]

06May

Best Practices for Creating Social Media Campaigns

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content, content calendar, content campaigns, content strategies, creating social posts, marketing, small business, social campaigns, social media, social media plan, social posts

Most people and businesses understand that they are supposed to post content to their social accounts in order to engage with their audience. It sounds pretty simple until you find yourself staring at a blinking cursor while racking your brain for something relevant to say. We’ve developed a consistent formula to keep the content flowing […]

23Apr

Getting Paid to do Creative Work is a Real Struggle…

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creative work, freelance, freelancer, personal development, small business

Unless you’ve got a well-prepared mental game that’s ready to combat the following traps: the cycle of comparison, impostor syndrome, a lack of confidence, and money blocks. Here are some strategies to help you surmount these obstacles and reach the summit.

08Apr

Who Are We Marketing To? How to Find Your Audience.

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business audience, content, marketing, small business

It’s Impossible to target everybody We’ve heard people say it a million times before “Everyone is my target audience” but in reality, this just can’t be true. It could be true that anyone could benefit from your product (although unlikely), but you cannot target “everyone”. The word target is very specific. Think about it: […]

16Jan

7 Benefits of Being a Freelancer

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business development, business owner, freelance, freelancer, small business

Take advantage of these Benefits to Make More Money! We’re all so fortunate to have the internet at our disposal as a means to create income for ourselves. Whatever your skill is, there is a vast market for freelance help in today’s business sphere. We’ve found that companies are turning to freelance professionals before they […]

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