04Apr

What Should I Be Doing for My Business During COVID-19 Crisis?

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content, content creation, covid-19, independent contractor, making content, marketing, self employed business owner, self-employed, small business, small business life, small business owner, small business tips, sole proprietor

We are in unprecedented times right now amidst the COVID-19 public health crisis, and a lot of us self-employed business owners are finding ourselves forced out of work, or waiting for the economy to pick up and the customers to flood back in. It’s important to take a minute, take a deep breath and focus […]

04Apr

Content You Should Be Making Right Now

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content, content creation, covid-19, independent contractor, making content, marketing, self employed business owner, self-employed, small business, small business life, small business owner, small business tips, sole proprietor

In this video, I outline some content ideas you can be making right now, amidst all this COVID-19 chaos. Now is not necessarily the time to solicit business from your customers, but now is a great opportunity to build credibility, lend a helping hand, and stay memorable in the eyes of your clients. Here’s what […]

23Oct

As a Self-Employed Business Owner – What’s Your Social Media Mindset?

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blogger, business blog, entrepreneur, freelancer, small biz, small business, small business owner, small business tips, social media, solopreneur

Let’s Define Social Media By now most of us are accustomed to using social media (at least personally) and we know that it seems important to be on there in some capacity. We see it everywhere, we hear about it, read about it, and we certainly know that it’s here to stay, but almost all […]

18Sep

Episode 2 – How to Nurture your Pipeline to get more Sales Meetings

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podcast

In episode two, we talk with Alison and Toni of BlueLion, LLC an HR consulting firm from New Hampshire, about different ways to get more meetings with potential clients. We dive deep into various sales and marketing strategies to help lead potential clients down the sales funnel. We tackle how to work around being a […]

26Aug

Enhance Your Brand’s Visibility with Video

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build your business, business blog, business tips, Business Training, digital marketing, digital marketing expert, entrepreneur, new hampshire, small business, success, video content, video course, video production

Why did we decide to write our first course on “How to Write, Shoot, Edit & Share Videos for your Marketing?” The answer is pretty simple. Professional video is pretty expensive — however, extremely beneficial. A lot of business owners see the price of video production and immediately dismiss it — completely ignoring how effective […]

11Jun

6 Ways Video Content Can Help Your Business

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how-to videos, small business, testimonial videos, video content, video marketing, video production

These days video content is king. Everyday people consume inordinate amounts of video content, and not because it’s shiny and new, but because it’s engaging and effective. Did you know that: 72% of people would rather use video to learn about a product or service, compared to text Viewers are 95% more likely to remember […]

06May

Best Practices for Creating Social Media Campaigns

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content, content calendar, content campaigns, content strategies, creating social posts, marketing, small business, social campaigns, social media, social media plan, social posts

Most people and businesses understand that they are supposed to post content to their social accounts in order to engage with their audience. It sounds pretty simple until you find yourself staring at a blinking cursor while racking your brain for something relevant to say. We’ve developed a consistent formula to keep the content flowing […]

08Apr

Who Are We Marketing To? How to Find Your Audience.

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business audience, content, marketing, small business

It’s Impossible to target everybody We’ve heard people say it a million times before “Everyone is my target audience” but in reality, this just can’t be true. It could be true that anyone could benefit from your product (although unlikely), but you cannot target “everyone”. The word target is very specific. Think about it: […]